How I Built My Business from the Ground Up

Know your strengths | March 4, 2009

Sorry for disappearing.  I certainly have not stopped working on my business.  I’m experiencing one of those stagnant areas where I’m just plugging along through the muck of reading and learning.

As I am new to the web design business, I know my strengths… and I also know my limitations. I sell static html/css designs. 

Today, I receive an inquiry regarding an existing e-commerce website.  He needs someone to help update it and make some changes to the check out system.  I thought about it for a bit… and decided to walk away.

You see, I have dabbled in e-commerce.  I actually have as many as four pending e-commerce projects.  One is my own.  The other three are for my employer.  The problem is I don’t feel very confident yet in my ability to build or manipulate one quickly.  I am using the osCommerce platform, which has a ton of room for customization, but you need to know what you are doing.  This potential client was not using osCommerce.  Which means I would have to go in and learn a whole new platform, and then figure out how to do what he was asking.

Don’t get me wrong.  I LOVE a challenge.  And this project would certainly have been a challenging one.  But how would it look if I accepted the job and could not deliver because of my obvious lack of experience in that area.

I know what I am good at.  So for now, that is what I will focus on for my business.  I will learn additional skills in time.  After all, I do have four e-commerce projects.  Once finished, perhaps I can accept more with confidence.

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About author

I am a divorced, working mother with two gorgeous children. After 10 years living someone else's life, I took control and reinvented myself. This is my story.

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